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Social Media Advice For Soon-To-Be Grads

April 24, 2014

graduation

 

Over the course of the next several weeks, thousands of college students will end their undergraduate journey. It is a moment that most look forward to, while others wish they had another semester left. For most graduates, there are two options to choose from after college: go to grad school or find a job. For those that choose to enter the workforce, finding a job can be a very stressful process. One thing you want to be sure of is that your social networks are prepared for your job search. Here are a few tips to get your social media accounts ready for the real world!

Clean Up Your Profiles

This is probably the 1,000th time I have mentioned this in a post, but having inappropriate content on your social media accounts can end your job search before it even starts. Go back through ALL of your accounts and make sure to remove any content that potential employers may frown upon. Also, be sure to check and update your security settings. This way employers cannot view your profiles just by doing a quick Google search. Whether you want to believe it or not, employers do check your social media accounts. You do not want your Facebook and Instagram accounts to be the reason you did not get your first job!

Update LinkedIn

I want to preface this by saying that if you are about to graduate and are not on LinkedIn, you should create your account ASAP. By far the best pure “social networking” site, LinkedIn is a great way to connect with recruiters and potential employers. Be sure to have a professional photo (not a Facebook profile pic!) and that your profile is essentially your digital resume. List previous work experience, educational information, any awards you won while in school, and any other relevant information you think will help you in your job search. Before you know it, recruiters will start reaching out to you on LinkedIn!

Interact With Employers

They call it social media for a reason. Most companies have career related social media accounts. Do not be afraid to interact with them, that’s why companies set up these accounts! Following their Twitter and LinkedIn pages, and liking their Facebook page, offer insights into what it would be like to work at the company. The content they share will most likely help you learn more about the company, which is a huge advantage in an interview. Also, it is a great way to find out about available positions. And do not be afraid to tweet questions at them. We encourage students to tweet at our careers page, and always respond as quickly as possible. Most other companies will, too!

Graduating from college can be a scary thing. For the last 4 years or so, you have had a relatively similar routine each semester. Now that routine is about to change, and uncertainty sets in. But if you go into your job search prepared and confident, you will not have a problem finding your first job and starting your career. Just remember, do not overlook your social media accounts. They can make or break your search!

 

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